Final answer:
The 'New vs Returning' report in web analytics tools, such as Go-o-gle Analytics, shows the percentage of site traffic composed of new versus returning visitors. This report is crucial for understanding user engagement and the effectiveness of content and marketing strategies.
Step-by-step explanation:
The report that helps you determine the percent of your site traffic that has visited previously is typically found in web analytics tools such as Go-o-gle Analytics. It is known as the 'New vs Returning' report. This report categorizes visitors into two segments: new visitors (first-time visitors) and returning visitors (those who have visited the site before).
By analyzing this data, you can understand user behavior better and gauge the loyalty and engagement of your audience. For instance, a higher percentage of returning visitors might indicate that your content is engaging and encourages users to come back, while a higher percentage of new visitors might suggest good reach or effective marketing strategies to attract new traffic.
The 'New vs Returning' report provides valuable insights into how well your content or products resonate with your audience over time and can help inform decisions on where to focus your marketing and content creation efforts.