Final answer:
Celebrities have the power of influence in advertisements and movies, known as referent power. This power exists when individuals identify with and admire a person, and therefore are influenced by them. Celebrities' power of influence is based on the idea that people want to be like them.
Step-by-step explanation:
Celebrities have the power of influence in advertisements and movies. This power is often referred to as referent power. Referent power is a type of power that exists when individuals identify with and admire a person, and therefore are influenced by them. In the context of celebrities, people admire them and want to emulate their lifestyles or use the products they endorse.
For example, when a famous actor is featured in an advertisement for a luxury car, people may be more inclined to purchase that car because they admire the actor and want to feel the same sense of status and success associated with owning the car. Similarly, when a celebrity endorses a particular makeup brand, their fans may be more likely to buy that brand because they trust and admire the celebrity.
Celebrities' power of influence in advertising and movies is based on the idea that people want to be like them and are influenced by their choices and endorsements, making them valuable assets for brands and filmmakers.