Final answer:
Damon, as the manager, should implement a rewards system that offers a free frozen yogurt after a set number of purchases, utilizing the fixed-ratio reinforcement schedule.
Step-by-step explanation:
As the manager of a new frozen yogurt store implementing a rewards system, Damon should use a fixed-ratio reinforcement schedule. This type of schedule rewards customers after a set number of purchases. For example, Damon could offer a free frozen yogurt after every tenth purchase.
In contrast to other schedules, such as the fixed interval, where rewards come after a set period of time, or the variable ratio, which rewards after an unpredictable number of responses, the fixed-ratio schedule is predictable and can encourage repeated behavior until the reward is achieved.
Carla, who works at an eyeglass store, is an example of someone who benefits from a fixed ratio schedule since she earns a commission after every sale, regardless of the quality of glasses sold, thereby incentivizing the quantity of sales.