Final answer:
Without specific comparative data, it's challenging to definitively state which device has a higher average click-through rate. However, increased smartphone usage and regular checking of devices could suggest a higher opportunity for engagement with ads on smartphones compared to PCs.
Step-by-step explanation:
When it comes to understanding click-through rates on smartphones vs. PCs, it's important to consider the context of how each device is used. Current trends indicate that more people are using smartphones for various tasks, including browsing the internet. However, without specific data comparing click-through rates directly, it's challenging to give a definitive answer to which device has a higher average click-through rate. Different studies over time could yield varying results based on user behavior and technological advancements.
The Pew Research Center, for example, provided insights into smartphone reliance for online access among different demographics but did not directly measure click-through rates. It was also noted that a high percentage of users check their smartphones regularly, which could imply more opportunities for engagement with ads and potentially higher average click-through rates on smartphones as compared to PCs.