Final answer:
Guerrilla marketing is a low-cost and unconventional marketing strategy that aims to create a buzz. A local company in Virginia in the sports or entertainment industry can use guerrilla marketing by organizing flash mobs or creative stunts at popular events. If a local company is not already using guerrilla marketing, they can start by being creative and finding unique ways to engage with their target audience.
Step-by-step explanation:
Guerrilla marketing is a marketing strategy that focuses on unconventional and low-cost tactics to promote a product or service. It often involves surprising and unexpected methods to grab attention and create a buzz.
A local company in Virginia in the sports or entertainment industry can use guerrilla marketing by organizing flash mobs or creative stunts at popular sporting events or entertainment venues.
For example, they could have performers dressed as their brand mascots engaging with the crowd, distributing samples or promotional materials, and creating memorable experiences.
If a local company in Virginia is not already using guerrilla marketing, they can start by thinking outside the box and finding unique ways to engage with their target audience. They could utilize street art, viral videos, social media challenges, or host pop-up events. The key is to be creative, bold, and memorable to stand out from the competition.