Final answer:
When starting a bake shop specializing in cupcakes, it is important to set goals for promotional activities and consider the advantages and disadvantages of different technology tools. A promotional plan could include social media, email marketing, and a website.
Step-by-step explanation:
When starting a bake shop specializing in cupcakes, it is important to have clear goals for your promotional activities. Some possible goals could be:
- Increase brand awareness
- Drive foot traffic to your store
- Generate online sales
Advantages and disadvantages of using different technology tools for promotional purposes:
- Social Media: Advantages - wide reach, low cost, ability to target specific audiences. Disadvantages - high competition, potential for negative feedback
- Email Marketing: Advantages - direct and personalized communication, high return on investment. Disadvantages - risk of being seen as spam, difficulty in building a quality email list
- Website: Advantages - 24/7 accessibility, can showcase products and provide information. Disadvantages - initial setup cost, ongoing maintenance
A promotional plan incorporating various types of technology could include:
- Creating social media accounts and regularly posting engaging content
- Building an email marketing list and sending out promotional emails
- Creating a professional and user-friendly website with an online ordering system