117k views
5 votes
50) ________ refers to the characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs.

A) Brand equity
B) Product quality
C) Product labeling
D) Brand image
E) Brand personality

User Schesam
by
8.2k points

1 Answer

4 votes

Final answer:

Product quality refers to the characteristics of a product that satisfy customer needs.

Step-by-step explanation:

Product quality refers to the characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs. It encompasses both tangible and intangible aspects of the product, such as its physical features and performance, as well as its reputation, customer support, and other intangible factors. For example, a brand that is known for consistently delivering high-quality products will likely have a strong reputation and a loyal customer base.

User JoeGalind
by
7.7k points