Final answer:
In the context of a company's product mix, the term "width" refers to the number of different product lines the company carries.The correct option is 3) width.
Step-by-step explanation:
The term "product mix" refers to the full range of products that a company offers to its customers. In the context of the product mix, the width refers to the number of different product lines the company carries. To better understand, consider that a product line is a group of products that are closely related, either because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges.
For example, a company that sells beverages might have a product mix that includes product lines such as soft drinks, juices, and bottled water. Each of these lines is a separate category, and the sum of these different lines represents the width of the company's product mix. Therefore, the correct answer to fill in the blank in the given question is "width" (3)).