Question

Which of the following is one of the four consumer perception dimensions used by ad agency Young Rubicam to measure brand strength?

1) brand conformance
2) brand consistency
3) brand convenience
4) brand extension
5) brand relevance

Answer 1

The dimension used by Young & Rubicam to assess brand strength from the given options is brand relevance, which refers to a brand's appropriateness and connection to consumer needs.

Step-by-step explanation:

The dimension of consumer perception used by ad agency Young & Rubicam to measure brand strength that is listed among the provided options is brand relevance. Brand relevance refers to a brand's appropriateness and connection with the consumer's needs and desires. When a new laundry detergent is tested, marketers strive to understand whether consumers perceive the brand as relevant to their preferences and whether it meets a need better than the leading competitor. This aspect of brand strength is often tested to ascertain whether consumers see the brand as pertinent enough to prefer it over existing options. Brand relevance can guide a company in making strategic decisions to meet consumer expectations and enhance brand positioning.