Final answer:
Style describes the appearance of a product, affecting consumer choice through physical characteristics and product differentiation, including intangible aspects such as brand reputation
Step-by-step explanation:
Style refers to the appearance of a product rather than its quality, utility, durability, or long-term benefits. The appearance includes all the physical aspects like packaging, color, shape, and design, which can influence a customer's perception and decision-making. Marketers study elements like storefront displays to manipulate emotions, suggesting a product can enhance a customer's life beyond its explicit utility. Additionally, product differentiation plays a significant role in a consumer's choice, often influenced by intangible aspects such as brand reputation, advertising, and customer experiences.