Question

Should the marketing objectives set by a business be SMART?

1) Yes, because SMART objectives are effective in achieving business goals
2) No, SMART objectives are not applicable to marketing
3) Maybe, SMART objectives can be helpful but not necessary
4) Cannot be determined

Answer 1

Yes, the marketing objectives set by a business should be SMART.

Step-by-step explanation:

Yes, the marketing objectives set by a business should be SMART. SMART stands for:

1. Specific: The objectives should be detailed and clear, stating exactly what is expected.
2. Measurable: The objectives should be quantifiable, allowing progress to be observed.
3. Attainable: The objectives should be realistic and attainable, with barriers that can be overcome.
4. Relevant: The objectives should support other goals and make sense in the context of the business.
5. Timely: The objectives should have a specific target date or deadline.

By setting SMART objectives, businesses can effectively align their marketing efforts with their overall goals and increase their chances of success.