Final answer:
Marketing objectives define what a business wants to achieve with its marketing, while marketing tactics are the specific actions taken to meet those goals, often involving the marketing mix elements.
Step-by-step explanation:
The relationship between the marketing objectives of a business and its marketing tactics is that the objectives outline what the business aims to achieve through its marketing strategy, while the tactics are the specific actions taken to reach these objectives. Marketing objectives could include increasing brand awareness, boosting sales, or expanding into new markets. The tactics, on the other hand, involve the execution of the marketing mix elements: product, price, place, and promotion, also known as the 4 Ps of marketing. For example, if a business’s objective is to increase online sales by 20% over the next quarter, the corresponding tactics might include optimizing the online store for user experience, implementing a targeted social media advertising campaign, and offering promotions to new customers.