Final answer:
Operational and organisational issues can greatly influence marketing objectives by affecting production, delivery, and strategic execution within a company. The rise of technology and globalization has increased competition and requires businesses to adapt their marketing strategies for long-term success.
Step-by-step explanation:
Operational and organisational issues can significantly impact the marketing objectives of a business. These issues encompass a wide range of factors that can affect how a company markets its products or services. For instance, operational issues such as supply chain problems or resource constraints can limit an organization's ability to produce and deliver goods as promised, undermining marketing campaigns that promise quick or widespread availability. Organisational issues such as internal communication breakdowns, poor alignment between departments, and ineffective leadership can derail the execution of marketing strategies, leading to missed opportunities and decreased competitive advantage.
Furthermore, the rise of technology and globalization have redefined markets and increased competition, making it essential for businesses to adapt their marketing objectives accordingly. Businesses need to consider the greater competitive environment that now includes global competitors and the impact of digital technologies on consumer behaviors. In the long run, a company's ability to adapt to these changes and consistently align operational and organizational capabilities with its marketing objectives is crucial for sustained growth and success.
In summary, operational and organisational issues can greatly influence a company's ability to achieve its marketing objectives, and businesses must be agile and strategic in addressing these challenges within the context of an evolving market landscape.