Final answer:
The cost of digital customer acquisition has likely changed considerably over the past five years, influenced by the shift in consumer behavior towards digital platforms, the necessity for digital pay plans in journalism, and the emergence of tiered pricing in on-demand media services. However, specific figures from ProfitWell on the change in acquisition costs are not provided in the reference material.
Step-by-step explanation:
The question you're asking seems to be centered on the changes in digital customer acquisition costs over the past five years, and whether ProfitWell has reported on this specific data. While the information provided doesn't include specific numbers or percentages from ProfitWell on the cost changes, it is widely acknowledged that the landscape for digital advertising and the cost of acquiring customers has evolved significantly due to a variety of factors, including platform changes, the rise of on-demand media, and shifts in consumer behavior due to increased use of smartphones.
Companies have had to adapt their strategies and budget allocations to reflect these shifts. For instance, digital pay plans and increases in digital ad revenue have become crucial for newspapers transitioning online to maintain revenue as print declines. Moreover, on-demand media providers like Netflix have adjusted their business models with tiered pricing, which could affect how businesses think about advertising and customer acquisition on these platforms.