132k views
1 vote
Why should you use the merchandising schematics to set up bakery displays?

1 Answer

1 vote

Final answer:

Merchandising schematics are used in bakery displays to ensure efficiency, predictability, and control, enhancing customer experience and product appeal, similar to how specialization in the kitchen improves productivity.

Step-by-step explanation:

Using merchandising schematics to set up bakery displays is important for several reasons. These schematics help create a predictable and efficient shopping experience, which can influence a customer's emotions and reinforce the appearance that a product offers status and enhances lifestyle, as described in the storefront display studies. Additionally, this method of organizing products contributes to the McDonaldization of services, wherein efficiency, predictability, calculability, and control become the defining characteristics of the shopping experience.

In a similar vein, when considering the division of labor in a kitchen with a baker and a chef, specialization leads to more productivity. This is because each worker focuses on the tasks they are most skilled at. For example, the baker specializes in baking, while the chef concentrates on preparing meals, which, in turn, increases the total output of meals during a given time period. The concept of division of labor and specialization could be likened to the consistency that merchandising schematics provide in a retail setup.

User Vinit Raj
by
8.8k points