Final answer:
Emotional appeals are used to establish urgency for change by targeting the audience's feelings and creating a compelling call to action.
Step-by-step explanation:
Emotional appeals can help establish a sense of urgency for the change. By appealing to the audience's feelings, such as sympathy, anger, fear, insecurity, guilt, or conscience, emotional appeals support one's position by creating a compelling reason for immediate action or change. Unlike logical insight or analytical bases, which rely on factual information, emotional appeals are powerful because they can bypass rational thought and spur people into action through their feelings, thereby instilling a sense of urgency.