Final answer:
The key criterion for selecting a proposed marketing strategy is its ability to meet the identified constraints and satisfy the established criteria, which includes factors such as pollution reduction, renewable energy usage, commuter convenience and comfort, and overall cost-effectiveness.
Step-by-step explanation:
The proposed marketing strategy should be selected based on its ability to meet identified constraints and fulfill the established criteria. A structured decision process involves evaluating each potential design concept against these constraints and criteria. The key criterion for selection is the extent to which the concept satisfies requirements, such as reducing pollution and greenhouse gas emissions, increasing the use of renewable energy, offering convenience and comfort to the commuter, and being cost-effective over a period of five years.
Constraints, for example, might include the necessity to avoid new transportation infrastructure, while criteria might involve measurable factors such as emissions per mile, or the proportion of renewable energy utilized. After a thorough evaluation, the concept that most thoroughly meets the constraints and outperforms others based on the criteria is typically chosen for detailed design and prototyping. If none of the concepts fully meet the expectations, the design team may refine their criteria or generate new concepts.