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Why are trade shows an essential communication activity in the video game industry?

User Mavili
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Final answer:

Trade shows in the video game industry are crucial because they provide a space for networking, promoting new products, leveraging the in-game scarcity to drive sales, and reflecting the industry's vibrant economy.

Step-by-step explanation:

Trade shows are a vital communication activity in the video game industry because they serve as a platform for various stakeholders to meet, network, and exchange information. These events are essential for showcasing new products, representing the vibrancy of the industry, and creating a space for entrepreneurs to sell items that cater to the scarcity within video games which drives player engagement. The introduction of scarcity in MMORPGs, such as limited resources or exclusive items, creates a demand that can be leveraged during trade shows. Furthermore, telecommunications advancements have enabled easier management of long-distance economic connections in this digital age, contributing to the increasing significance of trade shows. Trade shows also have become a critical space for facilitating international agreements and fostering global market expansion. They are not merely an event but a reflection of the dynamic nature of the video game industry's economy.

User AsirXing
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