Final answer:
To increase sales volume in the competitive video game industry, firms should focus on product differentiation, quality improvement, and superior customer service. Businesses may also consider expanding production or exploring new markets in response to profitable opportunities.
Step-by-step explanation:
In a competitive sector like the video game industry, to attain the desired sales volume, a firm must employ various strategies beyond advertising to increase demand for its products. These can include differentiating their product through unique features, enhancing product quality, and providing exceptional customer service. Additionally, in a competitive market where profits signal an opportunity for expansion, companies may also consider expanding their production capacity or entering new markets. By focusing on innovation and staying responsive to customer needs and preferences, a business can improve its chances of success amidst intense competition in the sector.