Question

What must a floodlight tag include to capture product data alongside a conversion?

1) Dynamic pixels
2) Custom Floodlight variable
3) An ord value
4) 1x1 tracking pixel

Answer 1

A floodlight tag must include dynamic pixels, custom Floodlight variable, and an ord value to capture product data alongside a conversion.

Step-by-step explanation:

To capture product data alongside a conversion, a floodlight tag must include:

1. Dynamic pixels: These are tags that are dynamically generated based on user actions and are used to capture specific product data related to the conversion.
2. Custom Floodlight variable: This allows you to capture and customize additional data about the product, such as SKU, quantity, price, etc.
3. An ord value: This is an order value that represents the conversion and provides additional data about the transaction.

Including these components in the floodlight tag ensures that product data is captured alongside the conversion.