Final answer:
Personalization is the technique of providing users with customized and timely information based on their individual profile.
Step-by-step explanation:
The technique of providing users with customized and timely information based on their individual profile is called personalization. Personalization involves tailoring content, recommendations, and experiences to meet the specific needs and preferences of each user. For example, an online shopping website may recommend products based on a user's past purchases, browsing history, and demographics.Another example is when online stores recommend products similar to what you have previously purchased or browsed. This personalized approach is becoming increasingly prevalent across various digital platforms to engage customers more effectively by catering to their individual needs and preferences.