Final answer:
While e-mail marketing serves to educate customers, build credibility, and convert prospects into buyers, it does not have the explicit purpose of encouraging e-mail forwarding. Professionalism and clarity in writing demonstrate respect for the audience and support the primary goals of e-mail marketing campaigns.
Step-by-step explanation:
E-mail marketing is a tool that serves multiple purposes. It can be used to educate customers about a company's products and/or services, helping them understand what is on offer and how it can benefit them. Furthermore, it is an excellent strategy to build credibility with the customer base by sharing knowledgeable content and demonstrating industry expertise. Lastly, e-mail marketing's persuasive nature aims to convert prospects into buying customers through carefully crafted messages that encourage purchasing decisions.
However, the primary purpose of e-mail marketing is not necessarily to encourage the recipients to forward the e-mail to their friends. While viral sharing can be a beneficial side effect of a particularly compelling e-mail campaign, it is not a direct objective like the other purposes mentioned. Effective e-mail marketing respects the reader by using correct spelling, punctuation, and grammar, demonstrating the sender's professionalism and attention to detail.
In summary, while composing emails for marketing purposes, considerations include creating clear, proofread, well-written messages that serve the aims of educating, building credibility, and persuading the audience.