Question

Negotiate the merger between Unilever and Ben & Jerry's, but Ben & Jerry's disagree. Which of the following represents a challenge in the negotiation process?

a) Differences in product quality
b) Disagreement on financial terms
c) Cultural misalignment
d) Legal issues related to the merger

Answer 1

The challenge in the negotiation process between Unilever and Ben & Jerry's is cultural misalignment.

Step-by-step explanation:

The challenge in the negotiation process between Unilever and Ben & Jerry's would be c) Cultural misalignment.

When two companies from different cultures merge, it can create difficulties in terms of communication, decision-making, and overall integration. Unilever and Ben & Jerry's may have different corporate cultures, values, and approaches to business, which can lead to disagreements and challenges in negotiating the merger.

For example, Unilever may prioritize efficiency and profit, while Ben & Jerry's may prioritize social responsibility and sustainability. This difference in values and priorities can create tensions and conflicts during the negotiation process.