Final answer:
Proficiency in web application development, strong communication skills, and experience in customer service are the key elements that highlight the ability to contribute effectively to the project of enhancing the company's public image through web application development.
Step-by-step explanation:
The ability to contribute effectively to the project of enhancing the company's public image as the leading savings and loans company in Ghana through web application development can be highlighted by proficiency in web application development, strong communication skills, and experience in customer service.
Proficiency in web application development is crucial because it demonstrates the technical skills required to create innovative and useful content for the company's website. Strong communication skills are important for effectively presenting information and technical content to the audience, as well as listening to feedback and understanding customer needs. Experience in customer service indicates the ability to interact with clients and address their inquiries or concerns, which is essential for maintaining a positive public image.