Final answer:
Corporate objectives are goals for the whole organization, like maximizing shareholder value, achieving sustainable growth and leading in innovation. business unit level objectives are focused on specific areas such as increasing market share, improving product quality, and enhancing customer satisfaction.
Step-by-step explanation:
Name THREE corporate objectives and THREE business unit level objectives.
Corporate objectives are goals that an entire organization aims to achieve to ensure long-term sustainability and success. common corporate objectives include maximizing shareholder value, achieving sustainable growth, and becoming a leader in innovation and technology. business unit level objectives on the other hand, are more specific and focused on the goals of individual divisions or departments within a company. these might include increasing market share within a specific segment, improving product quality or enhancing customer satisfaction within that unit.
- Maximizing shareholder value - Focusing on increasing stock prices and dividends to benefit shareholders.
- Achieving sustainable growth - Expanding the business steadily without compromising future opportunities or stability.
- Leading in innovation and technology - Staying at the forefront by developing new products or services and utilizing cutting-edge technology.
Examples of business unit level objectives include:
- Increasing market share - Striving to capture a larger portion of the market within a specific product or service segment.
- Improving product quality - Enhancing the specifications and performance of products to exceed customer expectations.
- Enhancing customer satisfaction - Focusing on delivering exceptional service to retain and attract customers.
These objectives are interrelated as corporate goals establish the direction for the entire enterprise while business unit level objectives translate these broad goals into actionable plans within specific areas of the company.