Question

Matches consumer needs with the company’s capabilities and objectives. (2) … are at the center of the marketing process. Through (3) …, …, …, the company divides the total market into smaller segments and chooses how it can best serve and decide how it wants to bring value to target consumers. It then creates a (4) … to produce a response in the target market. The marketing mix (5) … four factors such as (6) …, …, …, … decisions. To (7) … the best strategy and mix and to (8) … them into action, the company must involve in marketing analysis, planning

, implementation, and control. The main components of a (9) … is the executive summary, current marketing situation, opportunities and threats, objectives and issues, marketing strategies, action program, budgets, and controls. To be successful, the company must also be effective in turning marketing strategies into actions. Much of the responsibility for implementation and control goes to (10) ….

A) Marketing
B) Customers/ profitable customer relationships
C) Market segmentation, target marketing, and market positioning
D) Marketing mix/ set of marketing tools
E) Includes
F) Product, price, place, and promotion
G) Identify/ determine
H) Put/ TURN
I) Marketing management function
J) The marketing department

Answer 1

Marketing aligns consumer needs with a company's capabilities, centers around customers, involves segmentation and positioning, and uses a mix of products, price, place, and promotion. The marketing management function is responsible for planning and implementation, leading to the creation of a marketing management plan.

Step-by-step explanation:

Marketing strategy matches consumer needs with the company’s capabilities and objectives. Customers and profitable customer relationships are at the center of the marketing process. Through market segmentation, target marketing, and market positioning, a company divides the total market into smaller segments to serve them effectively and decides on the value it wants to deliver. The marketing mix, which includes four elements—product, price, place, and promotion—is developed to elicit a response in the target market. The marketing management function involves marketing analysis, planning, implementation and control of strategies. A comprehensive marketing management plan typically includes an executive summary, current marketing situation, opportunities, threats, objectives, marketing strategies, actions, budgets, and controls. The responsibility for implementation and control goes to the marketing department.