Final answer:
To market a product when the buyer isn't the user, build trust with the buyer, target influencers to advocate for the product, and provide social proof through positive reviews and testimonials.
Step-by-step explanation:
When marketing a product to a buyer who isn't the user, there are strategies you can employ to successfully enter the market. One approach is to create a strong brand and build trust with the buyer through effective communication and marketing campaigns. This can be done by highlighting the features and benefits of the product that appeal to the buyer's needs and wants.
Another strategy is to target the buyer indirectly by focusing on influencers or opinion leaders who can advocate for your product to the buyer. For example, if you're developing a web browser, you could target tech bloggers or influencers who have a large following and can influence the buyer's decision.
Additionally, you can provide social proof by showcasing positive reviews and testimonials from other users who are similar to the buyer. This helps reassure the buyer that the product is being used and valued by others in their situation.