Final answer:
To calculate the markup, overhead, net profit, and net profit rate, use the given information. The markup is $74.72, the overhead is $47.80, the net profit is $27.18, and the net profit rate is 22.7%.
Step-by-step explanation:
To find the markup, overhead, net profit, and net profit rate, we can use the given information. The selling price is $119.50 and the cost is $44.78. The overhead expense is 40% of the selling price.
Markup = Selling Price - Cost = $119.50 - $44.78 = $74.72
Overhead = 40% of Selling Price = 0.40 * $119.50 = $47.80
Net Profit = Selling Price - Cost - Overhead = $119.50 - $44.78 - $47.80 = $27.18
Net Profit Rate = (Net Profit / Selling Price) * 100 = ($27.18 / $119.50) * 100 = 22.7%