Final answer:
To prevent consumers from reselling products, businesses can use marketing strategies like money-back guarantees, minimum price suggestions, and tying sales.
Step-by-step explanation:
To prevent consumers from reselling products, companies can employ various marketing strategies. One effective approach is to offer a money-back guarantee, which acts as a promise of quality. This strategy is particularly important for businesses selling goods through mail-order catalogs or online platforms, where customers cannot physically see the products.
Another method is to establish a minimum price suggestion for retailers, discouraging them from undercutting the suggested price. While demanding a minimum resale price is illegal due to its potential to restrict competition, a manufacturer is within legal boundaries to suggest a minimum price and cease selling to retailers who consistently sell below it.
Tying sales is an additional approach, whereby customers are required to buy one product in order to purchase another. This tactic can discourage individual customers from reselling products by making it more difficult for them to obtain the desired item.