Final answer:
Backward marketing research involves starting with the intended outcome and working backwards to determine how to get there. it's a strategic approach that mirrors planning a journey by setting a final destination first. this method simplifies the research process and is similar in nature to nonreactive data gathering.
Step-by-step explanation:
To briefly explain, in your own word, what is backward marketing research, it is a strategy where researchers start with the desired outcome and work their way backwards to determine the best path to achieve that goal. this method is analogous to planning a trip with the final destination in mind and figuring out the starting time and route based on that endpoint. the 'working backwards' approach is helpful in identifying the necessary steps to reach an objective efficiently.
For instance, in marketing, a company may start by identifying the customer experience they aim to provide or the end goal of a campaign. They then work backwards to design the processes and strategies needed to realize that goal. This can include targeting specific demographics, choosing marketing channels, and creating content that aligns with the final objective. one of the benefits of this approach is that it can streamline the research process. Similar to using secondary data, such as WHO statistics or old movies, backward marketing research can provide a nonreactive or unobtrusive way to gather information that does not directly interfere with subject behavior. this can reduce the risks and investments commonly associated with direct research methods.