Final answer:
Non-profits should focus on smaller markets due to the strong sense of community and established trust, in which they can integrate and understand the specific needs. Less competition for funding in smaller markets facilitates cooperation among service providers, leading to more impactful services, and allows non-profits to operate more efficiently.
Step-by-step explanation:
The question as to why non-profits should focus on smaller markets is particularly relevant in the context of communities with limited access to large funding sources. smaller markets offer several advantages for non-profits. These organizations can benefit from a strong sense of community and established trust, as seen in areas where churches, schools, and community centers collaborate closely. In such environments, a non-profit can become closely integrated with the community, understanding specific needs and tailoring services accordingly.
Moreover, smaller markets are less competitive, allowing non-profits to connect more easily across organizations without the intense competition for funding prevalent in larger cities. the 'small town' feel aids in developing close relationships, which facilitates cooperation and resource sharing among service providers. Content loaded with context-specific solutions can be more impactful, as the services are closely aligned with the community's needs.
Finally, within these smaller markets, non-profits can operate more efficiently. They can avoid the constant cycle of seeking and applying for funding, which consumes much time and resources. This efficiency can lead to stronger community ties and more effective services. The purpose is not to grow larger and become more complicated but to serve the community more effectively.