Final answer:
An example of a good brand positioning statement is Abercrombie & Fitch's “casual luxury” slogan, which ties their products to an East Coast yacht club imagery. Similarly, Apple's bitten apple logo conveys attributes like innovation and sophistication, and Corona Beer's advertising associates the brand with luxurious leisure.
Step-by-step explanation:
An example of a good brand positioning statement is how Abercrombie & Fitch branded itself with the slogan “casual luxury”. This messaging effectively communicates the brand's offer to sell premium jeans, sweaters, and other outerwear while associating it with the aspirational imagery of the East Coast yacht club. The concept relies on creating a vivid, personal, and concrete image in the customer's mind, one that evokes emotions and aligns with their identities.
Another aspect of successful branding is evident in how Apple uses the bitten apple logo to communicate its brand values, such as innovation, quality, and sophistication. Similarly, Corona Beer's long-term marketing strategy showcases the idea that their beer equates to a luxurious relaxation, hoping consumers will associate the brand with wealth and leisure without directly commenting on the taste of the beverage.