Question

How is the marketing of products such as computers and bottled water aimed at convincing consumers that these items are needs, not wants, as explained by the author?

a) By emphasizing the essential features and functionalities of these products for daily life.
b) Using persuasive advertising tactics that portray these items as indispensable for survival.
c) Highlighting the health benefits and productivity enhancements associated with their usage.
d) Creating a sense of urgency or necessity through limited-time offers and testimonials.

Answer 1

The marketing of certain products is designed to convince consumers that they are needs by emphasizing their essential features for daily life, using persuasive advertising to make them seem indispensable, and highlighting their benefits and intangible aspects like satisfaction guarantees.

Step-by-step explanation:

The marketing of products like computers and bottled water often aims to convince consumers that these items are needs, not just wants. This strategy can be seen in different approaches:

• Emphasizing essential features and functionalities that are crucial for daily life, for example, a computer's processing speed and memory capacity that a small business owner might need.
• Utilizing persuasive advertising tactics that suggest these items are indispensable for survival, thus influencing the perceived demand curve to become more inelastic or causing it to shift to the right.
• Highlighting benefits like health and productivity gains from using the products, which are often backed by testimonials and may include intangible aspects such as satisfaction guarantees or reputations for high quality.
• Creating a sense of urgency or necessity through limited-time offers

These methods are designed to differentiate a firm's products in the minds of consumers and can influence their purchasing decisions significantly, leading to increased profits for the firm.