Question

A West Indies tour service provider is considering marketing West Indies tours to the U.S., Canada, and the U.K. The tour provider finds that there are a lot of tours being offered by existing providers in the U.S. and Canada, and there are many flights connecting the markets. Few tours are being offered in the U.K., but there are only a small number of flights connecting it to the Bahamas. Research of West Indies accommodation data indicates there has been little growth in accommodation bookings from any of these countries. Given the data, should the tour service provider market tours in these countries?

A. Yes, market tours in all three countries.
B. No, focus only on the U.K.
C. Yes, but prioritize marketing in the U.S. and Canada.
D. No, do not market tours in any of these countries.

Answer 1

The tour service provider should consider marketing tours in the U.S., Canada, and the U.K., with a priority on marketing in the U.S. and Canada. Despite limited growth in accommodation bookings, marketing efforts can still be beneficial.

Step-by-step explanation:

Based on the data provided, the tour service provider should consider marketing tours in all three countries: the U.S., Canada, and the U.K. However, it would be wise to prioritize marketing in the U.S. and Canada due to the existing competition and the abundance of flights connecting these markets. While there may be fewer tours offered in the U.K., the limited number of flights connecting it to the Bahamas may pose challenges in attracting tourists. Despite the little growth in accommodation bookings from these countries, marketing efforts can still be beneficial in generating interest and potentially increasing bookings.