Question

Customers who shop at Books-A-Million find that it has a large selection of books, in addition to a helpful and friendly staff. Furthermore, they can enjoy a peaceful place to read while sipping a cappuccino at its in-store Joe Muggs Cafe. This intimate perception of the store indicates its ________ strategy.

1) perceptual retailing
2) imaging
3) positioning
4) visual merchandising
5) retail feedback

Answer 1

The strategy described in the question is positioning. Books-A-Million has positioned itself as a store with a large selection of books, helpful staff, and a peaceful reading environment with a cafe to attract customers.

Step-by-step explanation:

The strategy described in the question is positioning. Positioning is the process of creating a distinct and desirable image of a product or service in the minds of consumers. In this case, Books-A-Million has positioned itself as a store with a large selection of books, helpful staff, and a peaceful reading environment with a cafe. This positioning strategy aims to differentiate the store from competitors and attract customers who value these features.