Question

What should the mission statement not focus on?

1) The company's goal of making a profit
2) The company's values and principles
3) The company's impact on society
4) The company's long-term vision

Answer 1

A company's mission statement should not focus on the goal of making a profit but should encapsulate the company's values, societal impact, and long-term vision.

Step-by-step explanation:

When crafting a mission statement, it is crucial to focus on elements that encapsulate the essence of the business - such as the company's values, impact on society, and long-term vision. On the other hand, the mission statement should not focus on the company's goal of making a profit. A mission statement is designed to guide the strategy and behavior of the organization; therefore, it should provide a broader depiction of the company's ambitions and ethos, rather than just its financial objectives.