Final answer:
Mixed virtual and actual customer contact refers to situations where a company interacts with customers through a combination of virtual and actual channels in business. This approach provides a seamless customer experience by leveraging the advantages of both virtual and actual interactions.
Step-by-step explanation:
In business, mixed virtual and actual customer contact refers to situations where a company interacts with customers through a combination of virtual (online) and actual (in-person) channels. This approach allows businesses to provide a seamless customer experience by leveraging the advantages of both virtual and actual interactions.
An example of mixed virtual and actual customer contact in business is an omni-channel retail strategy. Retailers may have an online store where customers can browse and purchase products, as well as physical brick-and-mortar stores where customers can visit, try out products, and interact with sales associates.
Other examples include customer service departments that offer support through both phone calls and online chat, or restaurants that take reservations through their website and also accept walk-in customers.