Final answer:
Pathos is the persuasion of an audience based on emotional or motivational appeals.
Step-by-step explanation:
The persuasion of an audience based on emotional or motivational appeals is called pathos. Pathos is an appeal to the audience's feelings and emotions and aims to evoke emotions such as fear, anger, sympathy, guilt, or sorrow. It involves using dramatic language, anecdotes, and a personal tone to connect with the audience emotionally.