Final answer:
The multi-store model of memory faces criticism for its oversimplified view of memory processing, underestimation of the central executive's role, failure to explain memory consolidation, and lack of ability to account for memory errors like distortion and interference.
Step-by-step explanation:
Key Negative Evaluation Points for the Multi-Store Model of Memory
The multi-store model of memory, originally proposed by Atkinson and Shiffrin, has been a fundamental theory in understanding how memory functions. However, several key negative points have been raised regarding the model's evaluation. One major point is that the model is overly simplistic and does not account for the complexities of the human memory system. It suggests a linear and sequential process, which does not align with the dynamic nature of memory observed in real life.
Another criticism is that the model underestimates the role of the central executive and working memory as described by Baddeley and Hitch. Their working memory model proposes that short-term memory consists of several components that interact with long-term memory more fluidly than the multi-store model suggests.
Furthermore, the multi-store model does not adequately explain the process of memory consolidation and how some memories become permanent while others are forgotten. It also fails to address issues of memory distortion, such as those outlined by Schacter, including proactive interference, retroactive interference, misattribution, and bias.
In conclusion, while the multi-store model has provided a foundation for memory research, its failure to capture the complexity of memory processes and its inability to account for various memory errors make it an incomplete representation of our memory system.