Final answer:
Yes, when a salesperson is selling their own property that is listed with their firm, the property must be advertised in the name of the brokerage firm to adhere to regulations and to ensure transparency.
Step-by-step explanation:
When a salesperson is selling property they own which they have listed with their firm, the property must be advertised in the name of the brokerage firm. The general rule across various jurisdictions is that when a real estate licensed professional is selling their own property, it should still adhere to the same advertising regulations and ethical guidelines that apply to all listings by the brokerage. This would typically involve including the brokerage firm's name in advertising to ensure transparency and protect consumers. Real estate professionals are bound by the codes of ethics and state laws that dictate how they must conduct their business and present their listings, including the properties they personally own.