Question

Whenever iHome developed a clock radio or music player that connected with the Apple iPod, iHome used the iPod brand name in its promotion with Apple's permission in this case, for Home, iPod is an example of a

a. License brand
b. Private label brand
c. Generic brand
d. Dealer brand
e. Manufacture brand

Answer 1

iHome's use of the iPod brand name in its product promotions with Apple's permission is an example of a license brand, which is a strategy to leverage the iPod's established brand equity.

Step-by-step explanation:

When iHome utilizes the iPod brand name in its promotion with Apple's permission, this is an example of a license brand. This strategy allows iHome to capitalise on the iPod's brand equity and recognition, offering products that are compatible with or complementary to the iPod. Licensing is common in business, particularly when one company wants to leverage the established brand appeal of another to enhance its own product's marketability.