Final answer:
Online surveys offer benefits like fast processing, lower cost, and the possibility of more complex data analysis, but they come with challenges in ensuring accurate and representative data.
Step-by-step explanation:
The benefits of conducting surveys online versus offline include several factors such as fast processing, lower cost, and the potential for more complex data analysis. Online surveys enable rapid collection and processing of data, thanks to digital tools that automate the process. Additionally, online surveys usually incur lower costs than traditional methods, since there are no printing, mailing, or in-person interview expenses. However, one must weigh these advantages against the potential issues with online surveys, such as ensuring a representative sample and preventing multiple responses from the same individual.