Question

Which of the following are practices supported by the American Marketing Association for ethical marketing research? (select all)

a. avoid misrepresentation of pertinent research data
b. requiring marketers financial support not-for-profits with research data
c. prohibiting funding-raising under the guise of conducting research
d. encouraging fair treatment of clients and suppliers of research data

Answer 1

For ethical marketing research, the American Marketing Association supports practices like avoiding misrepresentation of research data, encouraging fair treatment of participants, and prohibiting fundraising disguised as research.

Step-by-step explanation:

In accordance with the ethical guidelines supported by the American Marketing Association for ethical marketing research, several practices must be followed:

• Avoid misrepresentation of pertinent research data: Maintaining the integrity of research data is crucial and any misrepresentation can lead to misinformation and unethical outcomes.
• Encouraging fair treatment of clients and suppliers of research data: It's essential for researchers to treat all participants in the research process with fairness, respect their rights, and maintain confidentiality where necessary.
• Prohibiting fundraising under the guise of conducting research: This ensures that any data collection process is genuine and not a deceptive practice used to raise money for other purposes.

These practices help in assuring that the marketing research remains ethical and does not harm the subjects or the authenticity of the research.