Answer:
User-generated content relates to consumers who create, converse, rate, collect, join, or simply read online materials.
Step-by-step explanation:
User-generated content (UGC) refers to any content—such as text, images, videos, reviews, etc.—that is created by users or consumers rather than by the platform or brand itself.
This content is often shared on various online platforms, including social media, forums, blogs, and more.
The activities mentioned in your statement, including creating, conversing, rating, collecting, joining, and reading, are all part of the broader spectrum of user-generated content.
Creating: Users generate original content, such as writing blog posts, creating videos, designing graphics, or composing music.
Conversing: Users engage in discussions, comments, or conversations on social media, forums, or other online spaces, contributing to ongoing dialogues.
Rating: Users provide feedback or ratings for products, services, or content, helping others make informed decisions.
Collecting: Users gather and curate content, creating collections or playlists, for example, on platforms that support such features.
Joining: Users become part of online communities, groups, or forums where they contribute and interact with others who share similar interests.
Reading: Users consume and interact with content created by others, whether it's articles, posts, or any other form of media.
Thus, User-generated content is content created by consumers, not brands.