Question

Alcare Advertising has just signed a contract with Miramar cosmetics company to create ads for

Miramar's products. Miramar wants Alcare to come up with creative ideas for its recent expansion into
South Asian markets of India and Indonesia. In order to accommodate Miramar, Alcare has now opened
offices in two Indian cities and one Indonesian city. In this context, Alcare is a
A) head hunter.
B) client follower.
C) bargain hunter.
D) bet padder.
E) risk avoider.

Answer 1

Alcare Advertising is a 'client follower' because it has opened new offices in India and Indonesia to accommodate the expansion needs of its client, Miramar cosmetics, by maintaining the client relationship and providing local expertise in these new markets.

Step-by-step explanation:

In the context of Alcare Advertising opening new offices in India and Indonesia to serve its client Miramar cosmetics company, Alcare can be described as a client follower. A client follower is a business strategy where a service provider, in this case, an advertising agency, expands its operations into new foreign markets to continue serving an existing client that has also expanded into these markets. Alcare's decision to open new offices aligns with this approach, as it allows the advertising agency to maintain its relationship with Miramar by accommodating the client's need for local advertising expertise in its new markets.