Final answer:
After setting goals for an international advertising campaign, effective messages are developed, a budget is composed and secured, effective media is selected, the campaign is executed, and finally, the campaign's success is evaluated against the goals.
Step-by-step explanation:
Once the goals of the international advertising campaign have been specified, the next steps include a series of strategically planned actions. Firstly, developing the most effective messages for the target market segments is crucial. This involves using tools such as polls and target groups to message targeting and ensure the campaign's issues are salient to potential supporters. The messages should be simple enough to be encapsulated in brief sound bites for media coverage.
After crafting the message, it is essential to compose and secure a budget to support the campaign's activities, including media buying and production costs. Subsequently, selecting effective media is a key step - determining which media platforms and streams will best reach the intended audience and convey the campaign's message effectively.
The campaign execution, or campaign strategies, follows, employing the chosen media and modes to share the message and interact with the audience. Finally, evaluating the campaign relative to the initially specified goals provides insights into the campaign's effectiveness and helps guide future strategies.