Final answer:
The 'Survivors' segment of the VALS™ consumer groups feels powerless due to their limited resources, focusing on meeting immediate needs and showing brand loyalty based on familiarity.
Step-by-step explanation:
The VALS™ (Values, Attitudes, and Lifestyles) consumer segment that often feels powerless due to having the fewest resources is known as Survivors. This segment tends to have lower incomes, low levels of education, and diminished resources. These limitations can result in a feeling of disenfranchisement or powerlessness within the marketplace. Survivors tend to focus on meeting their immediate needs and are typically brand loyal because they buy based on familiarity rather than experimentation. In contrast, Achievers are characterized by their desire for control and success, Strivers aspire for the approval of others and to improve their status, while Believers are conservative and predictable consumers who favor established brands.