Question

Match the life stage groups primarily determined by PRIZM (in the left column) to their corresponding descriptions (in the right column).

-Younger Years
-Family Life
-Mature Years
-singles and couples under 35 years of age without kids, or middle aged people without kids at home
-singles and couples, age 55 or over, or age 45-64 without children at home
-people having children living at home

Answer 1

PRIZM life stage groups include Younger Years (singles and couples under 35 without kids), Family Life (those with children at home), and Mature Years (singles and couples over 55 or 45-64 without kids at home). These groups reflect different family structures and demographic trends.

Step-by-step explanation:

The PRIZM life stage groups are Younger Years, Family Life, and Mature Years. These categories help in understanding consumer behavior and social dynamics.

• Younger Years refer to singles and couples under 35 years of age without kids, or middle-aged individuals without kids at home.
• Family Life describes people having children living at home, which may include a blend of stages such as the Preschooler Family, School-age Family, and Teenage Family.
• Mature Years correspond to singles and couples age 55 or over, or those between the ages of 45-64 without children at home. This group can include Empty Nest Family and Launching Family life stages.

Figures and analysis from sources like the Pew Research Center reveal changing trends in family structures and marital status, where many young adults delay or opt out of traditional family formations, influencing demographics across these life stages.