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When we analyze data in order to understand why an event took place, which of the four types of data analytics are we performing?

User Moluzhui
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Final answer:

Diagnostic analytics is used to analyze data to understand why an event happened, and it seeks the causes behind observed phenomena, using methods like data mining and correlations.

Step-by-step explanation:

When we analyze data to understand why an event took place, we are engaging in diagnostic analytics. This type of analytics is one of the four types of data analytics, alongside descriptive, predictive, and prescriptive analytics. Diagnostic analytics dives into the data to determine the causes and effects of observed events, looking to answer the question "Why did this happen?" using historical data, correlations, and patterns. It can involve more in-depth methods such as drill-down, data discovery, data mining, and correlations.

For example, if a business experiences a sudden drop in sales, diagnostic analytics would be used to analyze the sales data, customer feedback, market trends, and other relevant data to determine the underlying reasons for the decrease. This could lead to the discovery of issues such as changes in customer behavior, increased competition, or internal operational problems. By using diagnostic analytics, organizations and researchers can learn from past behaviors to inform their strategic decisions moving forward.

User Vietvoquoc
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