Final answer:
The VALS™ consumer segment that prioritizes practicality and self-sufficiency is the 'makers' segment, known for their preference for functional and durable products.
Step-by-step explanation:
The VALS™ (Values and Lifestyles) consumer segment that values practicality and self-sufficiency is the makers segment. Makers are motivated by self-expression and prefer value-oriented products that they perceive to be durable and functional. This segment tends to focus on family, work, and physical recreation, with a preference for outdoor activities and American-made products. They are generally conservative and respectful of tradition but are also practical consumers who look for functionality and dependability in the products they buy.